Bentley Motors to unveil fifth model of luxury car

Bentley is set to announce a fifth model to join its portfolio of luxury cars at its Crewe base on May 10.

Available configurations will include the new Bentley Airline Seat specification – the most advanced seat ever fitted to a car.

It will offer 22 ways of adjustment and world-firsts in a new auto-climate sensing system and advanced postural adjustment technology with 177 individual pressure changes possible across six zones.

Bentley Diamond Illumination will also feature using LEDs – 12 on each of the front doors, 22 on each of the rear doors – that emit light through small perforations in the leather-trimmed door panels.

With on-board wellness, the new model is designed to be at the pinnacle of its range.

The launch will come after the firm announced record financial results for the first quarter of 2022.

The figures reveal operating profits up 162% to €170 million, mirroring the company’s second highest full-year profit figure ever.

They had a record financial year in 2021, when annual profit soared to €389 million – more than double the company’s previous best of €170 million in 2014.

Revenue and return on sales figures also reached record levels in the first three months of 2022, reaching €813 million and 21% respectively.

Adrian Hallmark, Chairman and CEO of Bentley Motors, said: “Despite a challenging global environment, we started 2022 where we left off in 2021, with another solid set of financial figures.

“This has been driven by strong revenue growth, thanks to our fresh and exciting new model portfolio, a significant increase in demand for Bentley’s personalisation programme, and strong growth in sales of our new hybridised products.

“The combined effect of this revenue together with a restructured business model has enabled us to deliver industry competitive returns on sales and investment.

“These results demonstrate the intrinsic strength of our brand and confirm the ongoing success of our industry-leading Beyond100 strategy.

“They also suggest even more promise for the transformational years ahead.”

Jan-Henrik Lafrentz, Member of the Board for Finance & IT, at Bentley Motors, added: “Although the continued global economic uncertainties have slightly impacted our sales performance in the first quarter, the growth in revenue, profit, and maintained lower cost base is a clear indication that we are building a resilient business.

“This is a stable platform to help withstand external challenges and forms a basis to achieve our Beyond100 ambitions and lead sustainable luxury mobility in the future.”