Bentley appoints new regional boss for UK, Middle East, Africa and India

Crewe-based Bentley Motors has appointed Richard Leopold as regional director for UK, Middle East, Africa and India.

He starts his role on September 1 and replaces Sarah Simpson who leaves Bentley to join Porsche GB as CEO.

As part of a career that spans two decades in the automotive industry, starting with Saab Automobile, Richard joined Bentley in 2007 as director of product marketing.

He moved to China as brand and marketing director playing a role in establishing the region as one of Bentley’s largest markets.

After three years he became Head of Bentley Russia with sole responsibility for its activities in a period where the country was one of the fastest growing luxury markets in the world.

After six years away from Crewe, he returned in 2016 as sales planning and operations director.

Alain Favey, Bentley’s Member of the Board for Sales, Marketing and Aftersales, said: “Richard has an innate understanding of the Bentley brand and the regional activities around the world so is perfectly placed to build on Sarah’s outstanding contribution to the business.

“I have no doubt that he will help develop the key regions now under his responsibility as we look to transform our global business to become the leader in sustainable luxury mobility.

“I would also like to thank Sarah for her dedication and determination in growing every single region she had responsibility for and building a strong platform for Richard to continue on this positive trajectory.

“I am delighted that Sarah will remain part of the Volkswagen family and wish her every success in the new role.”

The UK, Middle East, Africa and India regions consist of 38 retailers, 20 of which are in the UK and combined account for approximately 16% of total sales, the UK 10%, which is Bentley’s fourth biggest sales region in the world.