Children’s charity Hope House has unveiled a new look as it celebrates its 21st birthday.
The charity provides specialist nursing care and support to life-limited children from Cheshire, Shropshire, North and Mid Wales.
Its new brand was developed after market research showed not enough people knew about the work undertaken by Hope House.
Hope House has a charity shop in Nantwich town centre and has expanded across the region since it was launched in 1995.
Simi Epstein, director of fundraising and marketing at Hope House, said: “Research shows we need to do more to help people understand the wide range of services we provide and who we care for.
“It is crucial our brand does justice to the vital and valuable work we do – to engage more supporters, enabling us to help even more children and families who need us.
“We want to tell communities we support that there are many reasons why a family might turn to us for support when faced with the most devastating of situations – and why we think it’s important that we can be there for them.
“We all know the importance of being careful with the money that gets so kindly donated, so we have been running down our supplies of many materials over the last 12 months to minimise extra costs.
“This means many new materials will fall within our normal budget rather than an extra cost.”
New signage will be going up on the front of the charity’s 15 shops, and many have been refurbished inside.
“We are very careful to ensure around 80% of money generously donated to us every year is used to benefit the children directly.
“It will be a slow and steady process, rather than an immediate and costly overhaul of everything in one big hit.”
For more information contact the Hope House on 01691 671 671 or visit www.hopehouse.org.uk
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