Bentley Motors to reveal new Bentayga SUV model

Bentley Motors will reveal the new Bentayga to the world on June 30.

It will be the first car launched under the Crewe-based maker’s new Beyond100 business strategy – but comes just three weeks after it announced plans to axe 1,000 workers.

The company says Beyond100 will see the company become the world leader in sustainable luxury mobility.

It says the Bentayga will be the fastest, most luxurious and most versatile SUV in the world.

A company spokesman said: “A choice of seating configurations and powertrains, including a plug-in hybrid, will continue to be offered in due course.

“The new Bentayga is set to build on the popularity of the first generation model of which more than 20,000 examples have now been handcrafted.

“The Bentayga set the luxury SUV benchmark back in 2016, offering customers the ultimate Grand Touring experience unrestricted by landscape or conditions.

“Go-anywhere driving ability and imperious luxury are the hallmarks of the Bentayga – powerful, individual and exquisite in equal measure, the Bentayga is for those who demand luxury without compromise.

“Now, Bentley raises the bar for the luxury SUV sector even higher. Others will strive to achieve the same combination of luxury and performance – but none can do it like Bentley.”

However, the launch will be a bitter sweet moment for some employees after the company announced earlier in June it would have to lose a quarter of its 4,200-staff.

They are hoping many will take voluntary redundancy packages on offer, but are also considering compulsory redundancies.

Bentley chiefs say the move is necessary to combat the impact on the car market of the current COVID-19 pandemic and to ensure the business continues to operate effectively.